20. No One Else Cares, So Why Should I?

20. No One Else Cares, So Why Should I?

A lot of people do care, but feel powerless or limited in their ability to act. This sense of resignation is common when we focus on what we can do primarily as individual consumers. Research (for example, The High Price of Materialism [40], see a summary video [41])...
23. What is Required for a Policy to be Effective?

23. What is Required for a Policy to be Effective?

When a policy or measure is described as “effective,” it can sometimes mean that it achieves the desired goal. However, it can also refer to “cost-effectiveness,” meaning that a certain goal—such as a reduction in emissions—is reached at the lowest possible cost. In...
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