Sweden’s largest research program on sustainable consumption
A research program that aims to stimulate a transition to more sustainable consumption in Sweden. The goal is to contribute to change through increased knowledge of how sustainable consumption that is currently practiced by a few can be scaled up and become more common. The focus is on the areas of food, holidays and home decor.
The program has been going since 2018 and has now gone into its second phase which is 2022-2025.
Some of our research results
Policy instruments receive increased support if they are directed at companies
Policy instruments for sustainable consumption can receive more popular support if they are perceived as fair and if they are aimed at companies instead of consumers.
We can achieve 40% less carbon dioxide emissions today
Swedes’ consumption of food and home furnishings as well as holiday trips can be reduced by up to 40%, only with adjustments within the existing system.
More time and less stuff can increase well-being
Sufficiency, meaning reduced material consumption and a reduction in working hours, can increase well-being.
Function and social arguments makes sustainable business models sell
Circular business models are most easily sold with messages based on how life can be simplified when people do not have to own or take care of material things.
