About the programme

The goals of the programme are to:

  • explore, test and contribute to enabling solutions and strategies for sustainable consumption practices,
  • contribute to international research and development of sustainable consumption practices,
  • engage in and initiate forums for dialogue and testing of solutions with societal stakeholders.
  • The scientific contribution of this programme will be in-depth knowledge on how and under what conditions sustainable niche practices can become more mainstream and how the transition to sustainable consumption practices can be accelerated. The programme will explore both of strategies that have been identified in the literature as key to enabling sustainable consumption: (a) the sharing of goods and services; (b) the downsizing of goods and services by consuming less; and (c) the shifting towards more resource-efficient products and services.

The programme consists of work packages (WPs) that build upon each other:

  • WP1: Mapping emerging sustainable consumption practices;
  • WP2: Analysis of the potential and consequences of altered consumption practices;
  • WP3: Citizen-Consumers and civil society;
  • WP4: Innovative business models;
  • WP5: Policy innovation for sustainable consumption; and
  • WP6: Synthesis and roadmaps.

The deliverables will include scientific and practitioner-oriented publications, roadmaps, policy and practitioner briefs and co-creation workshops. Given the collaborative approach between academica and society, the results will entail real-life experiments and change projects that the partners are the conveyors of.

Funders and consortium