Sweden’s largest research program on sustainable consumption

This concluded research program aimed to stimulate a transition toward more sustainable consumption in Sweden. The goal was to contribute to the transition by increasing knowledge of how sustainable consumption, currently practiced by only a few, can be scaled up and become more common.

The program ran from 2018 to 2025.

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News

Free Online Course Tackles Myths About Sustainable Consumption

by | 28 November, 2025 | Food, Furnishing, News, Policy, Sustainable Consumption, Travel | 0 Comments

A new online course focuses on the most common myths about sustainable consumption. The course is free of charge and open to everyone worldwide. The course is offered as a MOOC, Massive Open Online Course, making it open to all, regardless of background, location or...
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A food tax shift could save lives – without a price hike in the average shopping basket

by | 24 October, 2025 | Food, News, Policy, Sustainable Consumption | 0 Comments

Photo collage: 1.Pexels, 2.Pixabay, 3.Pixabay, 4.Wikimedia Commons More expensive steak, cheaper tomatoes, but the same total cost for the average basket of groceries at the supermarket. A comprehensive study, led by researchers from Chalmers University of Technology...
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See PhD defense “Mainstreaming Sustainable Consumption – Practices, Perspectives, and the Case of Food”

by | 23 September, 2025 | Food, News, Okategoriserade, Sustainable Consumption | 0 Comments

Image: Cover of thesis and Vishal Parekh. Welcome to Vishal Parekh’s PhD defense "Mainstreaming Sustainable Consumption – Practices, Perspectives, and the Case of Food" at Friday, September 26th. The thesis aims to explore the potential roles and perspectives of...
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Some of our research results

Policy instruments receive increased support if they are directed at companies

Policy instruments for sustainable consumption can receive more popular support if they are perceived as fair and if they are aimed at companies instead of consumers.

We can achieve 40% less carbon dioxide emissions today

Swedes’ consumption of food and home furnishings as well as holiday trips can be reduced by up to 40%, only with adjustments within the existing system.

More time and less stuff can increase well-being

Sufficiency, meaning reduced material consumption and a reduction in working hours, can increase well-being.

Function and social arguments makes sustainable business models sell

Circular business models are most easily sold with messages based on how life can be simplified when people do not have to own or take care of material things.

 
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