In this new report it’s being described how consumption of 218 different products and services affects the emissions of greenhouse gases, land- and water use. The products and services in this mapping are ones that are consumed by many Swedish consumers. But also ones that are considered more sustainable alternatives and that are only consumed by a minority today, so called niche practices. The next step will be to use the data from the report to find out if these niche practices still are sustainable if they are upscaled and become mainstream.