Sweden’s largest research program on sustainable consumption

A research program that aims to stimulate a transition to more sustainable consumption in Sweden. The goal is to contribute to change through increased knowledge of how sustainable consumption that is currently practiced by a few can be scaled up and become more common. The focus is on the areas of food, holidays and home decor.

The program has been going since 2018 and has now gone into its second phase which is 2022-2025.

More about food
More about travel
More about furnishing

News

“Sufficiency” can be measured with life cycle analysis

by | 7 May, 2024 | News, Sufficiency, Sustainable Consumption | 0 Comments

IMAGE: Hampus André, researcher at KTH Despite research clearly indicating that sufficiency measures are required to address the environmental challenges we face, today's life cycle analyses are not designed to measure them. However, a new article now demonstrates how...
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Art about sustainable consumption in the future

by | 29 April, 2024 | News, Sustainable Consumption | 0 Comments

IMAGE: Part of Hillevi Cecilia Högströms piece.   Mistra Sustainable Consumption, together with Virserums Art Gallery and the artists Hillevi Cecilia Högström, Finn Ahlgren, and Lars Noväng, have created an exhibition on sustainable consumption and the role of...
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Webinar: Power and Sustainable Consumption

by | 26 April, 2024 | Film English, News, Sustainable Consumption | 0 Comments

A webinar about sustainable consumption and power with professor Doris Fuchs at the University of Münster.  Prevailing narratives of sustainable consumption tend to turn a blind eye on power dynamics and how they shape our everyday consumption practices. Although some...
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Some of our research results

Policy instruments receive increased support if they are directed at companies

Policy instruments for sustainable consumption can receive more popular support if they are perceived as fair and if they are aimed at companies instead of consumers.

We can achieve 40% less carbon dioxide emissions today

Swedes’ consumption of food and home furnishings as well as holiday trips can be reduced by up to 40%, only with adjustments within the existing system.

More time and less stuff can increase well-being

Sufficiency, meaning reduced material consumption and a reduction in working hours, can increase well-being.

Function and social arguments makes sustainable business models sell

Circular business models are most easily sold with messages based on how life can be simplified when people do not have to own or take care of material things.